Why Storytelling


  1. Stories connect: They evoke emotions that each person experiences individually. By remembering these stories, a personal connection to the target groups can always be established.
  2. Simplify complexity: Good storytelling brings complexity to the core message in an entertaining and intelligent way. Abstract concepts become open and tangible for everyone.
  3. Communicating knowledge: People often remember information presented in the form of a story better than mere facts or data.
  4. Generate attention: Stories create a narrative context that helps people to get involved and empathize. The attention triggers interest and the desire for "more".
  5. Driving brand building: Storytelling can make a significant contribution to strengthening a brand and building a deeper relationship with customers. The brand identity and personality are not simply described, but come to life in moving stories.
  6. Make history: Stories have always conveyed culture, history and values. They help to preserve and pass on cultural heritage. Their use in corporate communication opens up a sustainable added value.
  7. Make decisions: Storytelling can be used in a variety of ways. Complex decision-making and learning processes can be facilitated by playing through and demonstrating scenarios and possible outcomes.