Stahlo Stahl-Service-Center

Independent steel service center, 255 employees, approx. 650 million turnover, three locations and part of the Friedhelm Loh Group with 12,000 employees*, turnover EUR 3 billion

Stahlo Website


Our work for Stahlo:

Corporate Branding 
Branded Content
Brand Innovation
Corporate Website

mapmovingstory GmbH developed the corporate branding, vision, mission and claim as a sparring partner with the CEO. Branded content with a website, trade fair booths, showroom, product labels and internal and external presentation formats made this visible. The Stahlo classification label created by mapmovingstory, the "social object that people like to follow", which makes the CO2 footprint in steel transparent, was so successful that the heavyweights of the steel industry took up the idea and developed it further for themselves. Our 3rd social object has further revolutionized the quality seal as a benchmark for green steel: The Digital Material Passport, as part of a standard for the required Digital Product Passports on the Catena X and Material X platform, shook up the steel industry at Blechexpo '23. The certificate is tamper-proof in the blockchain and very easy to integrate into existing systems thanks to its SAP compatibility. The Steel Compass, also presented at Blechexpo'23 and developed by mapmovingstory, attracted a great deal of attention and led to the European Union taking an interest in it. The Stahlo Compass is a dashboard that makes the "greening" of steel portfolios and the associated costs calculable and plannable through visualization and linking with databases. It is an effective tool that steel customers can use to align their roadmap to meet ESG and climate protection targets.