Value proposition design is more than just a creative construction manual
The method illuminates all business models at every level of maturity. It validates, creates and controls existing and new business models and is particularly suitable for the product development segment. The center of analysis is simple and therefore effective. What is my product, service or company good for whom and why. The Value Proposition Design is part of the Business Canvas and Digital Business Modelling, but at the same time it is a method in its own right. It examines products and services for their innovative performance and future viability and is also perfectly suited for comparing the current and possibly outdated product portfolio.