The Limbic® Map maps the emotions and subconscious of people. They control the decisive decisions. With the analysis tool, the complex structures of motives and values in companies and of products can be simplified through visualization.
The Limbic® Map relates values and wishes, evaluations and motives. This allows the needs of target groups to be precisely defined, target groups to be effectively segmented and product, communication and service strategies for these segmented target groups to be reliably planned.